Barbera

BARBERA is the oldest Italian coffee brand, a producer of premium coffee beans since 1870, a symbol of Naples, the Naples region in central and southern Italy. BARBERA is famous for its premium coffee products and franchise stores in more than 100 countries. Products include pure coffee beans Hesperia, Classica, Mago, Aromagica ground coffee, and capsules, with famous blends originating from Brazil, Ethiopia, and some other South American countries.

1870 - The Coffee Wizard, And The Birth Of The Italian Dream : Caffè Barbera begins since 1870 with Domenico Barbera in Southern Italy with producing coffee with a small handcrafted roasting machine.

1920 - The Second Generation: From A Local Business To A Local Industry : Antonio Barbera, Domenico’s son, took charge of the family business. He made Caffè Barbera famously and popularly in Southern Italy. In the Italian post-war economic boom the new goal became to bring Caffè Barbera’s tradition of excellence and success, to new rapidly growing markets all over the rest of Italy.

1947 - The Third Generation - Networking All Over The Boot : Antonio and his son, Letterio Barbera, opened a new factory in Naples, the historical birthplace of Italian coffee culture. The new Neapolitan roastery became the foundation on which the family constructed a distribution network that stretched across the length of the Italian peninsula. Other branches were opened in Milan. Caffè Barbera had now truly became an Italian coffee brand everywhere, from the foot of Alps to the coasts of Sicily.

1953 - The Fourth Generation: Research And Development : Under Antonio’s guidance the business had already transformed a small artisanal production into an industrial one. Caffè Barbera collaborated with the international coffee community, began to appear in prestigious scientific publications and journals.

1982 - The Fifth Generation: And International And Award Winning Brand : Carmelo, expanded under the leadership of Enrico Barbera in 1982. The business had changed organisational structure and become a private limited company in 1978  and towards the international markets.

2014 - The sixth generation: global coffee : Elio Barbera, towards  operations of national and international expansion, adds the exploration and development of new markets, successfully focusing on the comparison with the Web and Social Media, towards a trans-generational vision of the family brand.